Sweden-based crowdsourcing phone directory app Truecaller announced today that the company now processes around 500 million name and number lookups each month, a 70 percent increase since we talked about the company just last month. Userbase numbers have grown by two million since then as well, with half of the new users coming from India. Marketing manager Kim Fai Kok shared some data with us that shows how well the app is doing in Asia.
India is still the number one Asian country user for Truecaller. The country ranks first when it comes to the number of searches made every month. In the past month alone, there has been an increase of over one million users from India. Now basically one of every seven smartphone users in India uses Truecaller.
Asia is definitely loving Truecaller, with almost 50 percent of contact requests now coming from the continent (not counting Truecaller’s Middle Eastern users, who are technically also in Asia). The company is now eyeing potential Asian markets to expand into, and Japan and Indonesia are high on the list “due to smartphone penetration rate and maturity,” as Kim explained. I personally believe that their choice to expand to Indonesia is a good one, as the country is definitely one to look out for in the coming decades.
Recording 200 million additional searches in one month is no small feat, and it seems like the company is on a roll. We look forward to hearing more about it when Truecaller dips its feet deeper into Japan and Indonesia.
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